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BrewDog's mock Pink IPA 'beer for girls' splits opinion

来源:BBC 作者: 时间:2018-03-07 Tag: 点击:

 

BrewDog has made a mock "beer for girls", saying "enough is enough with stereotypes".

Pink IPA - a spoof of their beer Punk IPA - has a pink label and will be sold to women for a lower price than men.

The brewer says it's a sarcastic way to address the gender pay gap and have a dig at "lazy" marketing campaigns.

Some have criticised BrewDog's joke while others have praised them for donating some of their profits to women's charities.

 


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