Judge: Well, young man, have you anything to say in your defense against this charge?
The young man: Well, your Honor, when the young lady entered the bus, her condition was obvious. However, that did not prompt my smile, but she sat under an advertisement that read: "Coming shortly - The Gold Rush Twins." The lady seemed indignant (愤怒的) when I smiled and she got up and took another seat beneath a shaving stick (剃须皂条) advertisement, which read: "William's stick did the trick." She moved a third time and sat beneath a poster that read: "Sloane's liniments (擦剂，涂抹油) will remove swelling (肿胀处：肿胀物，尤指身体上异常肿胀的部位或区域)." It was after she had moved her seat fourth time that I lost control of my merriment (高度的兴奋或欢乐) for the above was a slogan: "Dunlop Rubber Goods would have prevented this accident."
An advertising team is working very late at night on a project due the next morning. Suddenly, a Genie (灵魔) appears before them and offers to each of them one wish.
The copywriter (广告文编写人) says: "I've always dreamed of writing the great American novel and having my work studied in schools across the land. I'd like to go to a tropical (热带的) island where I can concentrate and write my masterpiece."
The Genie says, "No problem!" and poof! The copywriter is gone.
The art director says: "I want to create a painting so beautiful that it would hang in the Louvre (罗浮宫) Museum in Paris for all the world to admire. I want to go to the French countryside to work on my painting."
The Genie says, "Your wish is granted!" and poof! The art director is gone.
The Genie then turns to the account executive and says, "And what is your wish?"
The account executive says, "I want those two assholes (一个十分可恶，可耻的家伙) back here right now."
You go to a party and see a sexy girl across the room. You go up to her and say, "Hi, I'm fantastic in bed, what about it?"
That's Direct Marketing.
You go to a party and see a sexy girl across the room. You approach her to get her telephone number. The next day you call and say, "Hi, I'm fantastic in bed, what about it?"
That's Telemarketing.
You go to a party and see a sexy girl across the room. Your friend goes to her and says, "Hi, my friend over there is fantastic in bed, what about it?"
That's Advertising.
You go to a party and see a sexy girl across the room. You get up, straighten your clothes, approach her and pour her a drink. You open the door for her, pick up her bag after it drops, offer her a ride, and then say, "By the way, I'm fantastic in bed."
That's Public Relations.
You go to a party and see a sexy girl across the room. She comes over and says, "Hi, I hear you're fantastic in bed, what about it?"
That's the power of Branding!
Good times, bad times, there will always be advertising. In good times people want to advertise; in bad times they have to.