Stop us if you've heard this one before: A major brand changed its logo, and people can barely handle it.
Instagram gave its logo and interface a major rehaulWednesday, flipping the iconic little camera to a cleaner-looking colorful gradient. "Our updated look reflects how vibrant and diverse your storytelling has become," Instagram wrote of the change.
Well, people's reactions were certainly "vibrant and diverse." Some thought the new look was... a throwback.
How the new Instagram icon was made.